CORPORATE SPONSORSHIP

BECOME A SPONSOR OF WYSU TODAY!

The financial support we receive from our underwriting sponsors is acknowledged on the air with 15-second announcements (or "credits"), which are customized to the specific business or organization.

WYSU-FM is the public radio service of Youngstown State University, and is a charter NPR affiliate station. Our listening community has the potential to be a great target audience for the overall public information and marketing plans of any business, practice, organization, non-profit, or institution. We offer our program sponsors an upscale audience of trend-setters, decision makers, choice consumers, savvy business leaders, and influential individuals who are active in their communities. Consider the following statistics:

• 80% of our listeners are age 35 or older.
• 52% of our listeners are college graduates.
• 77% of our listeners own their own home.
• 75% of our listeners have a household income of $50K+
• 44% of our listeners hold or held professional, managerial, or executive positions.
• 45% of our listeners regularly attend live theater, concerts, or dance performances.
• 35% of our listeners claim to have been directly influenced by public radio in buying a product or service (versus only about 6% who claim to have been influenced by messages on a commercial radio station). This positive impression of public radio sponsors by our audience is known as the ‘halo effect’. 

Moreover, your on-air underwriting message will be heard and not tuned-out by our audience of more than 35,000 weekly listeners. Furthermore, these listeners actively support our underwriting partners, often seeking them out before making a purchasing decision. We are sure you will be impressed by the overall value of becoming a sponsor of programming on 88.5 WYSU-FM!

We very much look forward to hearing from you, and to working with you to make WYSU an integral part of your marketing and advertising plans.

CONTACT AND RESOURCES

For more facts and information about business sponsorship underwriting with WYSU-FM:

• Download our Underwriting One-sheet
• Download our Media Kit
• Download our Spot Rate Card
• Download our Package Rate Card
• Download our Signal Coverage Map
• Download our Detailed Sponsorship On-Air Copy Guidelines
• View a list of our recent underwriters

If you have a disability, request an accessible document version for these PDFs.

Contact our Development Department today at 330-941-3363 or underwriting@wysu.org to become a sponsor of programming on 88.5 WYSU!

UNDERWRITING RATES

Spot Rates

Targeting a specific audience is easy when you place an individual 15-second announcement during the times of the day of your choice. Nonprofit organizations receive a %10 discount on spot rates.

Package Rates

News - Executive Decision Maker Package

• 12 Spots per Week
  5 spots Monday through Friday, Morning Edition
  5 spots Monday through Friday, All Things Considered
  2 spot Weekends, Morning Edition / All Things Considered
• 1 - 13 Week Flight
  $228 per week ($264 weekly value)
• 14 - 26 Week Flight
  $216 per week ($240 weekly value)
• 27 - 52 Week Flight
  $204 per week ($228 weekly value)

Music - All Classical Music Package

• 12 Spots per Week
  5 spots Monday through Friday, 9am - 4pm
  5 spots Monday through Thursday, 8pm - 11pm
  2 spots in Sunday, 8:30pm - 11pm
• 1 - 13 Week Flight
  $120 per week ($144 weekly value)
• 14 - 26 Week Flight
  $108 per week ($132 weekly value)
• 27 - 52 Week Flight
  $96 per week ($120 weekly value)

Total Audience Package

Rates, times, and programs are subject to change and availability.