Corporate Underwriting

WYSU coverage map.Build your brand. Build your business.

We've been an underwriter for over 18 years. This is not purely advertising, this is supporting what we believe to be a worthwhile community resource.

– Paul Dutton, Partner, Harrington, Hoppe & Mitchell, LTD

Why not become an underwriting partner with 88.5 FM WYSU?

Underwriting is the tax-deductible financial support of public radio by businesses, associations, and nonprofit organizations. This financial support is acknowledged on the air with announcements (or "credits"), which are customized to the specific business or organization.

The 88.5 FM WYSU-listening community has the potential to be a great target audience for the overall public information and marketing plans of any business or organization. Our listeners are trendsetters, decision makers, choice consumers, savvy business leaders, and influential individuals who are active in their communities. Consider the facts:

  • 88% of our listeners are age 35 or older.
  • 75% of our listeners own their homes.
  • 70% of our listeners have a household income of $50K or more.
  • 44% of our listeners hold professional or managerial positions.
  • 66% of our listeners regularly dine in fine restaurants.
  • 29% of our listeners regularly attend live theatre.
  • 82% of our listeners use online services.

Drive WYSU’s loyal audience of 50,000 weekly listeners to events, showcase a new product, brand your business, or build credibility in the community. We are confident that you will value the return on your investment by underwriting with 88.5 FM WYSU.

Underwriting Rate Packages

Underwriter's Choice

Targeting a specific audience is easy when you place an individual 15-second announcement during the times of the day of your choice. Nonprofit organizations receive a %10 discount on spot rates.

Flights:1 - 13 Spots14 - 26 Spots27 - 52 Spots
Monday through Friday
AM Drive, 6am - 9am, Morning Edition$22$20$19
Midday, 9am - 3pm, Classical Music$16$15$14
PM Drive, 3pm - 4pm, Fresh Air$22$20$19
PM Drive, 4pm - 6pm, All Things Considered$22$20$19
PM Drive, 6pm - 7pm, The Takeaway$22$20$19
Evening Music, Monday - Thursday 7pm - 12am, Classical Music$12$11$10
Jazz, Friday 7pm - 11pm / Saturday 8pm - 12am, Jazz Sofa / Jazz Music$12$11$10
Overnight, 12am - 6am, Classical Music$8$7.20$6.80
Broad Rotations
Monday - Friday 6am - 10pm$18$16$14
Saturday - Sunday 7am - 6pm$18$16$14
Saturdays
Hearts of Space, 6am - 7am$16$15$14
On the Media, 7am - 8am$16$15$14
Weekend Premium, Saturday Weekend Edition, 8am - 10am$22$20$19
Weekend Premium, Wait Wait Don't Tell Me, 10am - 11am$22$20$19
Weekend Premium, The TED Radio Hour, 11am - 12pm$22$20$19
Weekend Premium, Freakonomics, 12pm - 1pm$22$20$19
Radiolab, 1pm - 2pm$16$15$14
The New Yorker Radio Hour, 2pm - 3pm$16$15$14
Bullseye with Jesse Thorn, 3pm - 4pm$16$15$14
Only a Game, 4pm - 5pm$16$15$14
Weekend All Things Considered, 5pm - 6pm$16$15$14
A Prairie Home Companion, 6pm - 8pm$16$15$14
Jazz, The Jazz Sofa, 8pm - 11pm$12$11$10
Now's the Time, 11pm - 12am$12 $11$10
Overnight, Classical Music, 12am - 6am$8 $7.20$6.80
Sundays
Alternative Radio, 6am - 7am$16$15$14
On Being, 7am - 8am$16$15$14
Weekend Premium, Sunday Weekend Edition, 8am - 10am$22$20$19
Weekend Premium, A Prairie Home Companion, 10am - 12pm$22$20$19
Weekend Premium, Fresh Air Weekend, 12pm - 1pm$22$20$19
Weekend Premium, Wait Wait Don't Tell Me, 1pm - 2pm$22$20$19
Says You, 2pm - 3pm$16$15$14
A Way with Words, 3pm - 4pm$16$15$14
The Splendid Table, 4pm - 5pm$16$15$14
Weekend All Things Considered, 5pm - 6pm$16$15$14
Folk, Thistle & Shamrock, 6pm - 7pm$12$11$10
Folk, Folk Festival with Charles Darling, 7pm - 8:30pm $12$11$10
Evening Music, Classical Music, 8:30pm - 9pm $12$11$10
 Evening Music, Sunday Baroque, 9pm - 11pm$12$11$10
 Evening Music, Classical Music, 11pm - 12am$12$11$10

News - Executive Decision Maker Package

  • 12 Spots per Week
    5 spots Monday through Friday, Morning Edition
    5 spots Monday through Friday, All Things Considered
    2 spot Weekends, Morning Edition / All Things Considered
  • 1 - 13 Week Flight
    $228 per week ($264 weekly value)
  • 14 - 26 Week Flight
    $216 per week ($240 weekly value)
  • 27 - 52 Week Flight
    $204 per week ($228 weekly value)

Music - All Classical Music Package

  • 12 Spots per Week
    5 spots Monday through Friday, 9am - 4pm
    5 spots Monday through Thursday, 8pm - 11pm
    2 spots in Sunday, 8:30pm - 11pm
  • 1 - 13 Week Flight
    $120 per week ($144 weekly value)
  • 14 - 26 Week Flight
    $108 per week ($132 weekly value)
  • 27 - 52 Week Flight
    $96 per week ($120 weekly value)

Total Audience Package

Spots per Week1 - 13 Week Flight14 - 26 Week Flight27 - 52 Week Flight
10 spots per week$155.30 per week
($184 weekly value)
$138.50 per week
($166 weekly value)
$124.95 per week
($152 weekly value)
20 spots per week$299.50 per week
($368 weekly value)
$267.50 per week
($332 weekly value)
$241.50 per week
($304 weekly value)

Rates, times, and programs are subject to change and availability.

Contact and Resources

For more facts and information download our underwriting one-page, download our underwriting information packet, signal coverage map (If you have a disability, request an accessible document version for these PDFs), and view our list of current underwriters.

Contact our Development Department at 330-941-3363 or underwriting@wysu.org to make 88.5 FM WYSU an integral part of your marketing plan today.