Dear Business Professional:
Why not become an underwriting partner with WYSU-FM 88.5?
Underwriting is the tax-deductible financial support of
public radio by businesses, associations, and nonprofit
organizations. This financial support is acknowledged on
the air with announcements (or "credits") which
are customized to the specific business or organization.
The frequency, number and scheduling of the announcements
depends upon the client's level of financial support.
The WYSU-FM listening community has the potential to be
a great target audience for the overall public information
and marketing plans of any business or organization. As
you will see from our underwriting materials, WYSU-FM offers
you an upscale audience of trend-setters and decision makers.
Our listeners are choice consumers, savvy business leaders,
and influential individuals who are active in their communities.
Consider the following statistics:
- 88% of our listeners are age 35 or older.
- 75% of our listeners own their homes.
- 70% of our listeners have a household income of $50K
or more.
- 44% of our listeners hold professional or managerial
positions.
- 66% of our listeners regularly dine in fine restaurants.
- 29% of our listeners regularly attend live theatre.
- 82% of our listeners use on-line services.
Moreover, your underwriting message will be heard and not
tuned-out by our audience of more than 50,000 weekly listeners.
Furthermore, these listeners actively support our underwriting
partners, often seeking them out before making a purchasing
decision.
I am sure that you will be impressed by the overall value
of underwriting with WYSU-FM!
To learn more, you can download either a one
page overview of underwriting with WYSU, or our complete underwriter
information packet. (Both in Adobe Reader Format). Click
here for our current list of underwriters.
Feel free to contact me with any questions which you might
have regarding our underwriting program.
In closing, thank you for your time. I very much look forward
to hearing from you, and working with you to make WYSU-FM
an integral part of both your public information plan and
your marketing plan.
Very truly yours:
Ed Goist,
Development Underwriter
330-941-3364
underwriting@wysu.org
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