Corporate Underwriting

WYSU coverage map.Build your brand. Build your business.

We've been an underwriter for over 18 years. This is not purely advertising, this is supporting what we believe to be a worthwhile community resource.

– Paul Dutton, Partner, Harrington, Hoppe & Mitchell, LTD

Why not become an underwriting partner with 88.5 FM WYSU?

Underwriting is the tax-deductible financial support of public radio by businesses, associations, and nonprofit organizations. This financial support is acknowledged on the air with announcements (or "credits"), which are customized to the specific business or organization.

The 88.5 FM WYSU-listening community has the potential to be a great target audience for the overall public information and marketing plans of any business or organization. Our listeners are trendsetters, decision makers, choice consumers, savvy business leaders, and influential individuals who are active in their communities. Consider the facts:

  • 88% of our listeners are age 35 or older.
  • 75% of our listeners own their homes.
  • 70% of our listeners have a household income of $50K or more.
  • 44% of our listeners hold professional or managerial positions.
  • 66% of our listeners regularly dine in fine restaurants.
  • 29% of our listeners regularly attend live theatre.
  • 82% of our listeners use online services.

Drive WYSU’s loyal audience of 50,000 weekly listeners to events, showcase a new product, brand your business, or build credibility in the community. We are confident that you will value the return on your investment by underwriting with 88.5 FM WYSU.

Underwriting Rate Packages

Underwriter's Choice

Targeting a specific audience is easy when you place an individual 15-second announcement during the times of the day of your choice. Nonprofit organizations receive a %10 discount on spot rates.

Flights: 1 - 13 Spots 14 - 26 Spots 27 - 52 Spots
Monday through Friday
Morning Drive (6am - 9am) $22 $20 $19
Midday Music (9am - 3pm) $16 $15 $14
Afternoon Drive (3pm - 8pm) $22 $20 $19
Evening Music (8pm - 12am) $12 $11 $10
Overnight (12am - 6am) $8 $7.20 $6.80
Weekend Premium
Car Talk $30 $26 $22
A Prairie Home Companion $40 $36 $32
Wait Wait... Don't Tell Me $40 $36 $32
Weekend Daytime (excluding Premium programs)
9am - 6pm $18 $16 $14

Executive Decision Maker Package

  • 11 Spots per Week
    5 spots Monday through Friday Morning Drive
    5 spots Monday through Friday Afternoon Drive
    1 spot in A Prairie Home Companion (Saturday evening)
  • 1 - 13 Week Flight
    $221 per week ($260 weekly value)
  • 14 - 26 Week Fligt
    $200.60 per week ($236 weekly value)
  • 27 - 52 Week Flight
    $188.70 per week ($222 weekly value)

All Classical Music Package

  • 10 Spots per Week
    5 spots Monday through Friday, Midday Music 9am - 4pm
    4 spots Monday through Friday, Evening Classical Music
    1 spot in Sunday Classical Music 10am - 4pm
  • 1 - 13 Week Flight
    $116.80 per week ($146 weekly value)
  • 14 - 26 Week Flight
    $108 per week ($135 weekly value)
  • 27 - 52 Week Flight
    $99.20 per week ($124 weekly value)

Total Audience Package

Offering the greatest value, this package offers from five to ten spots per week with placement evenly divided among drivetime, midday and evening/weekend dayparts, ensuring a large and diverse audience.

Spots per Week 1 - 13 Week Flight 14 - 26 Week Flight 27 - 52 Week Flight
10 spots per week $140.80 per week
($176 weekly value)
$136 per week
($160 weekly value)
$124.95 per week
($147 weekly value)
20 spots per week $267 per week
($356 weekly value)
$243 per week
($324 weekly value)
$224.25 per week
($299 weekly value)

Rates, times, and programs are subject to change and availability.

Contact and Resources

For more facts and information download our underwriting one-page, download our underwriting information packet, signal coverage map (If you have a disability, request an accessible document version for these PDFs), and view our list of current underwriters.

Contact our Development Department at 330-941-3363 or underwriting@wysu.org to make 88.5 FM WYSU an integral part of your marketing plan today.