Research Shows Brand Perceptions Can Make Difference

UNIVERSITY PARK, Pa. — While superior craftsmanship in a product can contribute to enhanced performance, a forthcoming paper co-authored by Lisa Bolton, professor of marketing, and Frank and Mary Jean Smeal Research Fellow at the Penn State University Smeal College of Business, reveals that merely believing a product to be better can also improve results. […]

eCenter@LindenPointe Sets E-Commerce Workshops

HERMITAGE, Pa. – The eCenter@LindenPointe is partnering with Ben Franklin Technology PArtners and its affiliate the, eMarketing Learning Center, to host a series of e-commerce workshops. The monthly workshops will run from June through May 2017 and will be open to all small businesses in the region, the business incubator announced Monday. The e-commerce workshops […]

YSU Students Find Axe Fragment at Bahamas Dig Site

YOUNGSTOWN, Ohio – Youngstown State University students discovered a fragment of a flint stone axe during a recent seven-say excavation in the Bahamas. The 10-student delegation, led by YSU faculty Tom Delvaux of anthropology and Ron Shaklee of geography, participated in the excavation of the Fresh Lake prehistoric archaeological site on San Salvador Island. The […]

‘Give Back, Go Forward’ Awards First Tuition Voucher

YOUNGSTOWN, Ohio – Michael Kacir of Lowellville, a second-semester freshman at Youngstown State University, received a boost for his efforts to become the third generation of his family to graduate from YSU, courtesy of his grandmother. Paula Kacir, also from Lowellville, is the first volunteer to achieve 100 volunteer hours in Give Back, Go Forward, […]

Eastern Gateway, Partners Get Training Grant

STEUBENVILLE, Ohio – Eastern Gateway Community College and three other educational partners will receive a $272,263 award Tuesday to promote training of oil and gas workers. The four schools — Belmont College, Washington State Community College, Zane State College and Eastern Gateway — are the lead partners for the SE Ohio Oil & Gas Training […]

Builders Challenge YSU Students in Estimating Contest

YOUNGSTOWN, Ohio – What did civil and construction engineering technology students at Youngstown State University learn from Adolph Johnson & Son Co. building a retail outlet for Phantom Fireworks in West Salem, Ohio? Plenty, it turned out Friday as four teams of students – 27 in all – spent a long day over sets of […]

Global Learning Experience Takes Students to Ireland

YOUNGSTOWN, Ohio — Students and faculty from the Williamson College of Business Administration at Youngstown State University traveled to Dublin, Ireland, during spring break this month as part of the business school’s Global Learning Experience program. The program in Dublin introduced YSU students to Eurozone entrepreneurs and international businesses, and explored the resources available to […]

Interactive, Informative Companies More Influential

UNIVERSITY PARK, Pa. — Customers may respond better to social media campaigns and messages from companies that more frequently interact with consumers than companies seen as credible, but less interactive, according to researchers. In a study, participants who reviewed screenshots of fictitious interactions between companies and consumers on Facebook were significantly more likely to consider […]

Module Developed at NASA Glenn Launches Next Week

CLEVELAND – In less than a week, an experiment developed by researchers at NASA’s Glenn Research Center will take flight to better understand how fire behaves after it exits Earth’s atmosphere. The Spacecraft Fire Project, dubbed “Saffire” by the space agency, will launch March 22 at the Kennedy Space Center in Florida. Two other Saffire experiments are […]

Hope Center to Break Ground for Training Center

SHARON, Pa. – This Friday, the Hope Center for Arts & Technology in Sharon, Pa., will begin its renovation of an old school building, updating the structure to be used for high-school arts classes and adult middle-skills career training. The center,  is scheduled to open in the second half of 2016. “Our adult career training […]


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