CLEVELAND, Ohio -- Team NEO has launched an enhanced, mobile-responsive website to assist in its efforts to market the northeastern Ohio region.
The revamped website, which Team NEO announced Wednesday, is redesigned to offer enhanced navigation and functionality that allows business decision-makers and site selectors to quickly find the information they need on Northeast Ohio.
The site addresses the needs of four core audiences -- companies within Northeast Ohio, companies outside of Northeast Ohio, companies outside of the US and site selection consultants, the agency says.
“Websites are the workhorses for place marketing,” said Jenny Febbo, Team NEO’s vice president for marketing and communications.
“Industry research tells us that 90% of the site selection process begins online,” she elaborates. “It’s the first stop for information when businesses are investigating expansion locations, and that information has to be robust, easy to access and presented in a visually compelling way that creates a distinct and authentic position.”
The new site is mobile responsive, so it adapts to whatever device -- phone, tablet or laptop -- visitors are using. It features data-rich, interactive content in areas such as key industries, workforce and properties, including a Geographic Information System tool that allows users to search for detailed information by county.
The website incorporates both Cleveland Plus, the brand name for Northeast Ohio that was launched in 2007, and the creative theme “We Make Things Here – Ideas+ Products+Profits,” which capitalizes on the region’s legacy of innovation, manufacturing and low-cost of doing business.
“The new site will enhance our ability to tell local, national and international prospects and site selection audiences what Northeast Ohio has to offer,” said Tom Waltermire, CEO of Team NEO. “It’s the front door to the 18 counties of Northeast Ohio and an important platform for initiating conversations that ultimately create jobs and drive capital investment.”
Published by The Business Journal, Youngstown, Ohio.
CLICK HERE to subscribe to our twice-monthly print edition and to our free daily email headlines.