GM, Cruze Sales Decline, Big Month for Chrysler

DETROIT -- General Motors Co. dealers delivered 272,423 vehicles in the United States in August, down 1.2% from last August -- the top sales month of 2013, the company reported this morning.

On the positive side, GM saw an 18% increase in truck sales compared to a year ago, a 10% increase in GMC deliveries and a 30% increase in commercial sales.

By comparison, Chrysler Group LLC said its August sales soard 19.8% from August 2013 while Ford Motor Co. said its year-over-year sales fell 0.4% last month.

GM's retail deliveries, which are sales to individual consumers, declined 4%. Fleet deliveries were up 9% compared with a year ago.

Sales of the Lordstown, Ohio-built Chevrolet Cruze totaled 23,435 in August, a 2% decline from August 2013. Year-to-date Cruze sales amount to 189,699 compared to 183,045 for the first eight months of 2013, a gain of 3.6%.

GM noted its incentive spending as a percentage of average transaction prices was 10.4%, the lowest of all domestic automakers by a significant margin, according to J.D. Power PIN estimates. GM incentive spending was down a full percentage point compared with both August 2013 and July 2014.

“Chevrolet, GMC and Cadillac had an outstanding month with trucks. Cars and crossovers like the Buick Encore and GMC Acadia, and the Chevrolet Sonic, Cruze and Traverse, were also strong,” said Kurt McNeil, U.S. vice president of sales operations. “We see a strong fall selling season ahead for GM and the industry, which sets the stage for the launches of the Chevrolet Colorado and GMC Canyon. Car-buying fundamentals like employment and energy prices are in good shape, consumer confidence has reached a post-recession high and business investment is increasing.”

Light vehicle sales for the year are now expected to be near the high-end of GM’s full-year outlook set in January, which was for 16.0 million to16.5 million units.

Published by The Business Journal, Youngstown, Ohio.
CLICK HERE to subscribe to our twice-monthly print edition and to our free daily email headlines.